[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"{\"resolve_links\":\"url\",\"resolve_relations\":\"case_list.cases,timeline.roles,role.cases,move.proof\",\"version\":\"published\"}work\u002Ffixie":3,"datasource:disciplines":161},{"data":4,"headers":139},{"story":5,"cv":136,"rels":137,"links":138},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":125,"full_slug":126,"sort_by_date":127,"position":128,"tag_list":129,"is_startpage":130,"parent_id":131,"meta_data":127,"group_id":132,"first_published_at":133,"release_id":127,"lang":134,"path":127,"alternates":135,"default_full_slug":127,"translated_slugs":127},"Fixie","2026-10-15T13:38:12.075Z","2026-10-15T13:44:26.013Z","2026-10-15T13:44:26.027Z",230940229966669,"8a971057-1078-425b-8110-495da06904e2",{"_uid":13,"body":14,"role":111,"asked":112,"title":6,"accent":113,"client":6,"period":114,"sector":115,"summary":116,"actually":117,"component":118,"disciplines":119,"outcome_label":123,"outcome_figure":99,"seo_description":124},"b272bc4a-eaa4-41ea-871c-cf926d689897",[15,35,58,82,95,101],{"_uid":16,"items":17,"component":34},"5c1120cb-0123-4e23-b8b8-6cf220e83709",[18,22,26,30],{"_uid":19,"label":20,"value":6,"component":21},"46c2c925-2713-454a-b7d8-954918df0737","Client","spec",{"_uid":23,"label":24,"value":25,"component":21},"8a6c3582-01b3-414f-8f90-a723c4f91eb7","Through","Razor",{"_uid":27,"label":28,"value":29,"component":21},"0a55096d-04d9-4bea-9a81-783605ba326b","My role","Discovery and solution direction",{"_uid":31,"label":32,"value":33,"component":21},"2aedb888-7772-4c8e-8c69-1f280f39aecb","Measure","Time to quote","context_strip",{"_uid":36,"text":37,"component":57},"7a5f1ba1-0468-449a-aac7-57c3cb539714",{"type":38,"content":39},"doc",[40,48,53],{"type":41,"attrs":42,"content":44},"heading",{"level":43},2,[45],{"text":46,"type":47},"A well-specified request","text",{"type":49,"content":50},"paragraph",[51],{"text":52,"type":47},"Fixie came to us with a clear ask: automate the preparation of 3D models. Preparing models was where the hours went, so automate that and everything speeds up. Perfectly reasonable, and a genuinely hard technical problem.",{"type":49,"content":54},[55],{"text":56,"type":47},"The trouble with a hard technical problem is that it's very easy to fall in love with it.","rich_text",{"_uid":59,"kind":60,"nodes":61,"heading":80,"component":81},"e300a695-1491-43c2-9ec9-e0cfd1ead140","steps",[62,67,71,75],{"_uid":63,"note":64,"label":65,"component":66},"1e91c043-0889-4978-b3b7-53f59e25adb2","The request as it arrived","Automate model prep","diagram_node",{"_uid":68,"note":69,"label":70,"component":66},"42221502-e914-4394-853b-23721356681d","The customer, not the engineer","Who's waiting?",{"_uid":72,"note":73,"label":74,"component":66},"1b40148f-2ff5-415f-a802-f1be9c3710b9","A price they can act on","Waiting for what?",{"_uid":76,"note":77,"label":78,"emphasis":79,"component":66},"5835ce02-1c93-442c-8af0-369735c3a21f","Time to quote becomes the measure","Redesign the quoting service",true,"Working back from the ask","diagram",{"_uid":83,"text":84,"component":57},"0f2211f8-b4dc-437b-a1b0-a14f4dce3ba4",{"type":38,"content":85},[86,91],{"type":41,"attrs":87,"content":88},{"level":43},[89],{"text":90,"type":47},"The reframe",{"type":49,"content":92},[93],{"text":94,"type":47},"So we stopped treating model preparation as the problem and started treating time to quote as the problem. That moved the whole quoting service onto the table, not just the one step everyone was staring at, and we redesigned the service and platform around it.",{"_uid":96,"label":97,"caveat":98,"figure":99,"component":100},"ce87bc1b-9726-4b4a-876f-f4fef93f6a6c","time to quote","From around six hours to under five minutes, as reported on the project.","6h → 5m","metric",{"_uid":102,"text":103,"heading":109,"component":110},"16d898a2-61bc-499e-9695-d2a0e81269b2",{"type":38,"content":104},[105],{"type":49,"content":106},[107],{"text":108,"type":47},"When a client arrives with a solution, ask who is waiting for it and what they're actually waiting for. It's a cheap question. Here it changed the whole project.","What I took from it","reflection","Discovery, solution direction","Automate the preparation of 3D models.","disc","At Razor","","Fixie described their problem in technical terms and asked for a technical fix. Underneath it was a human problem: customers waiting most of a working day for a quote. Reframing the work around time to quote changed what we built.","Nobody was waiting for a model. 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